Buying and Selling in a More Selective Hungarian Property Market

2026.11.04

Summer is traditionally a quieter period for the Hungarian property market, and July 2026 was no exception.

Duna House estimated that 9,292 residential property transactions took place nationwide in July, 5.8% fewer than in June. However, transaction numbers were only 2.1% below July 2025, suggesting that the summer slowdown has so far been relatively mild rather than a sign that buyers have disappeared from the market.

That is worth remembering when headlines suggest that the market is slowing. Property markets do not move uniformly, and the current Budapest market is a particularly good example.

Different Parts of the Market Are Behaving Differently

Budapest panel apartments and traditionally built apartments moved in opposite directions during the first half of the summer.

Panel apartment prices peaked in February and then began to fall. By July, they were more than 8% below that peak and had reached their lowest level of 2026.

Traditionally built apartments moved the other way. Their average square-metre prices increased from spring into summer and reached their highest level of the year in July.

The gap between the two segments widened accordingly. In spring, panel apartments were priced around 11% below traditionally built apartments per square metre. By July, the difference was almost 21%.

This means sellers need to understand the market for their particular type of property rather than relying on a general Budapest average.

Sellers Need to Price for Today's Market

For sellers, one of the most important decisions in the current market is the asking price.

Duna House analysed Budapest apartment sales during the first half of 2026 and found a substantial difference between properties priced realistically from the beginning and those that started too high.

Realistically priced apartments sold in around 44 days. Properties where the asking price subsequently had to be reduced remained on the market for around 125 days.

There was also a significant difference in the eventual reduction from the original asking price. Realistically priced properties gave up only around 2–3%, while properties that began overpriced and were subsequently reduced ultimately gave up around 11%.

“One of the biggest mistakes sellers make in a changing market is pricing from where the market was three or six months ago,” says Alex Markus, Chief Executive, City-Lets Ltd. “Buyers are looking at what is available today, and the asking price has to reflect that.”

Negotiation has become more important too. By spring 2026, average bargaining had increased from around 3% in mid-2025 to more than 4%. For used traditionally built apartments, buyers were achieving average discounts of around 4.6–4.9%, while panel apartments were closer to 3%.

Serious Buyers Are Still in the Market

A slower market does not mean there are no buyers.

In a slower market, buyers may have more time to compare what is available and negotiate before making a decision.

For sellers, this makes the basics increasingly important. A buyer comparing several similar properties will usually notice quickly which one is well presented and realistically priced for its condition.

For buyers, the same market can create opportunities. There may be less pressure to make an immediate decision, while properties that have been advertised for longer may offer greater room for negotiation.

This is another reason why looking at the individual property matters more than trying to decide whether the entire market is currently good or bad for buyers.

Investors Are Also Changing the Market

The mix of buyers and sellers in Budapest is changing as well.

Duna House data shows that in the second quarter of 2026, 48% of Budapest sellers were selling a property previously held as an investment. At the end of 2025, the figure had been 34%.

On the purchasing side, investors represented around 32% of Budapest buyers, compared with 37% a year earlier.

This does not mean investors have left Budapest. It does mean more owners are choosing to sell properties they previously bought as investments, while investors represent a smaller share of current purchases than they did a year ago.

For buyers, that can mean more former investment apartments appearing among the properties available for sale.

There Is No Perfect Time to Buy or Sell

Hungary's property market is clearly more selective than it was during the strongest period of price growth.

But the current picture is not simply one of falling prices or disappearing demand.

July transaction numbers remained close to last year's level, while different parts of the Budapest market are behaving very differently. Panel prices have fallen from their February peak, while traditionally built apartments reached their 2026 high in July.

For sellers, the important thing is to price according to the market that exists today rather than the market of several months ago.

For buyers, a slower and more negotiable market can create opportunities that were harder to find when competition was stronger.